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So here I am, posting at 3:51 am. Again. Even though I promised myself that my next post will be done at a sane hour.

I quite worryingly seem to have a head for this "marketing" subject. More accurately, its called marketing communication but whatever. To me the core of marketing seems to be just a way to view the world and people is such a cold, diffident manner. In terms of "markets", "psychographics", "segregation" and what have you. It just worries me that I seem to be able to grasp the concepts so easily. Is my mind so attuned to bullshit generation?

I don't really have anything against marketers, it's just the trade they plie is just so downright creepy. Advertising is basically widescale behaviour modification, and the thing is nobody is bloody immune to it.

I think Singapore got it right when they banned billboards. Going out here in the Philippines is just downright depressing. Everywhere you go, you get bombarded with ads, none of them particularly interesting. I just wish the billboards here were as accessible as the ones in America, then you might see ad hacking like what the Billboard Liberation Front does. Going up on a billboard structure here seems rather suicidal.

In other fronts, I have a faint dislike for Pixar now.

I'm (unfairly) blaming them for an academic choice that I have to make. Next trimester I get to choose between focusing on Game Authoring or 3d Animation for Multimedia Production 1 (MAPROD1). If I were me maybe a year ago, the choice would be really simple. I'd jump all over Game Authoring like man deprived of basic needs pertaining to the crotch regions but now the choice is a bit more difficult to make. Having been exposed to all the great and not so great (Hoodwinked, I'm looking at you) animation in the past year has made me consider a career in animation too.

Animation as a medium of expression is just so fun and collaborative. And it seems to me that the animation industry is more prone to experimentation with the medium than the game industry seems to be. Or at least there is a bigger market for being experimentative in animation than there is in the game industry.

Then again, I may not have to make this decision just yet. I'm still unsure as to whether I can take MAPROD. Damn all my back subjects.

Boing Boing linked a flickr set (meta)today about a man who teaches electrical engineering for free. For some reason, it's just so captivating to go through this set. First there is the imposition of the contrasts between worlds going on. Here's this young guy, packing a Treo and walking about lost when this old man walks up to him and drags him to his world, in a basement three stories below.

And in this lair, the old man shows the young one how he teaches people to do electrical engineering. And it's just so.... different from the young man's world. And the photo set shows it so clearly.

And for some reason this inspires me to write a short sci-fi story of some sort. I mean, its so easy to imagine that the world will advance enough that the high tech engineering of today would only be taught in schools like those. Technology would become so transparent to everyday people that the only way people can coexist with the technology is to simply not see it. And the only people who really know how the world works would be people like Mr. Anthony Abela.

It's not that good of a deconstruction of an inspiration for what might become a story but hopefully this post reminds me to write the story.

In an interesting yet stupid sidenote, I am living proof that writing late at night makes you do stupid things with words. Wonder who will be the poor chap who gets the e-mail...